Stories have been with us for as long as our time on earth.  They can influence, motivate and inspire us
in a way that raw information can’t, and for this reason, are widely used in
promotion, marketing, education and for raising awareness.

These days we find stories, increasingly, online—a space highly saturated with visual content and media of all types vying for a piece of the action. Amongst them are not-for-profits or NFPs, of which Australia has about 600,000. The bulk […]